Reynolds Tobacco Company is based in Winston-Salem, North Carolina.Īccording to the FTC complaint detailing the charges in this case, by 1984 some Reynolds employees identified the need to attract younger smokers, including 'first usual brand' smokers. Yet the campaign promotes a product that causes serious injury, addiction and death. Joe Camel has become as recognizable to kids as Mickey Mouse. Reynolds has conducted one of the most effective advertising campaigns in decades. That is why it is illegal to sell cigarettes to anyone under the age of 18. 'Consumers who smoke cigarettes risk addiction and long term health problems including cancer and heart disease,' said Jodie Bernstein, Director of the FTC’s Bureau of Consumer Protection, 'and the earlier they begin smoking the greater the risk. The Commission also may order further relief, such as corrective advertising or other affirmative disclosures, after the trial on the case has concluded. The agency is seeking an order that would bar Reynolds from using the Joe Camel campaign to advertise to kids and would require the company to conduct a public education campaign discouraging young people from smoking. In fact, the FTC said, after the campaign began the percentage of kids who smoked Camels became larger than the percentage of adults who smoked Camels. Reynolds Tobacco Company, the seller of Camel cigarettes, promoted an addictive and dangerous product through a campaign that was attractive to those too young to purchase cigarettes legally. The campaign, which the FTC alleges was successful in appealing to many children and adolescents under 18, induced many young people to begin smoking or to continue smoking cigarettes and as a result caused significant injury to their health and safety. The Joe Camel advertising campaign violates federal law, the Federal Trade Commission charged today.

About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.

Competition and Consumer Protection Guidance Documents.

Enforcement Show/hide Enforcement menu items.

Marlboro coupons 5 free cartoons